15 tips to enhance presentation
Great presentation is crucial to the selling process. In our experience, a well-presented home is far more likely to sell in a shorter timeframe and for a better price in any market conditions.
You’ve probably seen it on TV - the fast flip or fixer-upper is presented beautifully, right down to the china. They do this for a practical reason - a well-presented home is far more likely to sell in a shorter timeframe and for a better price in any market conditions.
Beautiful presentation inspires buyers, giving them confidence in the quality of your home and helping them fall in love with it.
First National Marlborough salesperson Michael Rea says putting effort into presentation ensures your property looks its best, with the greatest features highlighted and any negatives minimised.
“It also tells buyers that you’re a serious seller, which is very important in today’s changing market,” he says.
“Buyers stay longer at open homes when a property is nicely presented, because they’re engaged with the property, imagining themselves living there.”
Great presentation also means better photos and video content. This is crucial because buyers will decide whether to inspect your property based on how good your home looks in the advertising.
As the saying goes: first impressions count, and Michael works closely with his clients to achieve the best result possible to leave buyers with a good impression.
“I’ve seen how a professional stylist’s work can contribute to a better price for clients. They know so many great tricks and consider size, scale and colour for every room. If your property has several negatives that we need to overcome, a stylist can help us do that.”
Of course, recommendations are based on what will appeal to likely buyers, not a criticism of your personal taste.
15 tips to enhance presentation
- Declutter as much as possible. A lot of furniture can make a room feel small and lots of ornaments can be distracting to buyers.
- New paint and carpet can transform a tired property into a fresh, new-look home. Alternatively, consider steam cleaning the carpets and washing painted walls with sugar soap to brighten them up.
- Go room by room looking for small repairs, such as cracked tiles, peeling or chipped paint, carpet stains, broken blind chains, torn flyscreens and windows or sliding doors that stick.
- Cleanliness is crucial. Buyers won’t stay in messy or dirty homes, so scrub every nook and cranny. Pay particular attention to bathrooms and the kitchen, especially grout lines.
- Cleaning the windows will make a significant difference, with more natural light immediately flooding in.
- Consider professional styling. This might involve moving some furniture into storage, hiring some modern pieces and adding rugs and cushions for colour and cosiness. This is a service we can arrange for you.
- Consider updating old lighting fixtures to immediately jazz up an uninspiring room.
- Consider small modern updates, such as replacing old handles on doors and kitchen cabinets with sleeker styles; doing the same with tapware and showerheads; and replacing power point and switch covers.
- Mow the lawns, weed the garden beds, prune the bushes, remove unattractive plants, invest in mulch and add a few evergreen flowering shrubs to achieve inexpensive ‘wow factor’
- Clear the gutters and consider a house and roof wash. A high pressure hose can easily remove caked-on dirt and grime from tiles, bricks and paint. You’ll be amazed at the results!
- If your roof eaves are stained, paint them. Stained eaves can make buyers worry that the roof is leaking. Also consider re-painting the gutters and fascia boards if they are faded.
- Wash outdoor furniture and pressure clean balcony tiles, pavers and decking. Consider a new coat of timber varnish or stain on decking, which can be easily applied with a small roller brush.
- If you have animals, take them out of the house for open homes. Remove food bowls and kitty litter and deodorise all rooms, vacuum furniture and remove pet beds. Bad smells can be very off-putting to buyers.
- If you have personal framed photos on display, pick the best ones and leave them in place. They can help create a happy, homey ambience for buyers.
- Fresh flowers always look great – place them on the dining table or kitchen bench.
The effort made now will pay off with more buyer interest resulting in a quicker sale at the right price. For more information on how we can achieve a fantastic sale with minimal expense, contact Michael Rea on 027 364 3914.